Marketing School - Digital Marketing and Online Marketing Tips SearchGPT gives brands 4x more referrals vs. Perplexity, How Scribe Publishing went from $21M to bankrupt to back, 1 Instagram reel on 2.5k followers = 950k views!?, and more
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Oct 29, 2024 Explore how SearchGPT is revolutionizing brand referrals, delivering four times more than traditional methods. Discover the dramatic highs and lows of Scribe Publishing, shedding light on leadership failures. Learn about the stunning success of an Instagram reel that garnered nearly a million views from just 2,500 followers. Uncover insights on AI's evolving role in boosting productivity, while Marc Benioff warns against the hype surrounding these technologies, questioning their true impact on the workforce.
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Scribe Publishing's Downfall
- Scribe Publishing, despite reaching $21M in revenue, went bankrupt due to internal mismanagement.
- Key issues included a CEO's embezzlement and neglecting expert advice during a sale attempt.
Hire Experienced People
- Hire experienced individuals who have a proven track record in the relevant field.
- Avoid excessive experimentation, especially for critical roles.
Trust Your Gut
- Trust your gut feeling when hiring, as it often reflects valuable experience.
- Ignoring red flags can lead to significant problems later on.
