Explosive Digital Marketing Strategies for 2024 (BIG Changes Ahead!) | Jason Wojciechowicz
Dec 22, 2023
auto_awesome
Digital marketing expert, Jason Wojo, discusses the importance of improving offers in ads rather than focusing on creative aspects. He provides guidance on setting up a Facebook agency account and highlights the significance of email marketing. Other topics include niche-specific products, scaling strategies, personal branding, and the effectiveness of controversial content. Strategies for high ticket service-based businesses and defining return on ad spend are also discussed.
The offer is the most crucial element of an ad, focusing on improving the offer rather than getting overly perfectionistic about the creative aspects of ads.
Using a Facebook agency account can prevent Facebook from pocketing 20% of the ad spend.
Building and maintaining strong relationships with high-level business owners is crucial for scaling an agency.
Taking time for personal reflection, enjoyment, and maintaining a healthy lifestyle contributes to overall happiness and success in both personal and professional life.
Deep dives
The Importance of Making Money and Using it as a Tool to Look Perfect
The speaker emphasizes that making money is important, as it allows individuals to use their money as a tool to appear more perfect. The idea is that once one has financial success, they can enhance their image through means such as plastic surgery.
The Value of Live Events and Personal Relationships
The speaker highlights the effectiveness of hosting live events and building personal relationships in selling and growing a business. They discuss the success of their own live events, which have yielded high conversion rates and valuable networking opportunities.
Controversy in Content Creation and Dealing with Haters
The speaker addresses the controversy and hate they receive for their content, including criticism about their appearance, accusations of renting cars, and skepticism towards their authority at a young age. They embrace controversy as a means to generate more engagement and recognize the importance of building long-term relationships in business.
The Challenges and Rewards of Running an Agency
The speaker reflects on the challenges and rewards of running an agency, such as the difficulties of client retention, the need for accountability, and the importance of delivering results. They also express their passion for helping others succeed and their drive to break free from traditional corporate structures to live a life of financial freedom.
The Importance of Strong Relationships in Scaling an Agency
Building strong relationships with high-level business owners is crucial for scaling an agency. Without access to these relationships, it can be difficult to grow. Good relationships not only help with solving problems, such as ad account issues, but they also provide opportunities for collaboration and partnership. Focusing on building and maintaining strong relationships can greatly contribute to the success and growth of an agency.
The Role of Back-End Systems in Agency Growth
The success of an agency goes beyond just marketing and lead generation. Back-end systems and processes, such as sales, fulfillment, and customer service, play a crucial role in driving growth. Identifying and addressing leaks in these processes, such as improving show rates and optimizing the sales process, is essential for scaling an agency. It is important to take a holistic approach to the entire business, from the offer to fulfillment, sales, and back-end systems, in order to drive overall growth.
The Shift from Marketing Focus to Whole Business Optimization
Often, agencies realize that marketing alone is not the issue, and that optimization is needed across the entire business. This includes focusing on the offer, fulfillment, sales, back-end systems, creative, and more. By understanding and addressing these components, agencies can better optimize the entire business and drive successful results. This shift in focus from marketing to whole business optimization is becoming more prevalent in the industry.
The Importance of Work-Life Balance in Agency Growth
As agency owners, it is important to prioritize work-life balance and take time for personal reflection and enjoyment. While building and scaling an agency may require hard work and dedication, it is crucial to find a balance that allows for personal fulfillment and well-being. Taking time for oneself, pursuing personal interests, and maintaining a healthy lifestyle can greatly contribute to overall happiness and success in both personal and professional life.
Learn all about digital marketing from the best in the game - Jason Wojo! Would you like my team to help build your personal brand? Apply to join Pineda Media at https://pinedamedia.com/podcast --- Are you living The Wealthy Way? Take the quiz and get FREE access to the “Wealth Builder Academy” where I go over all the fundamentals of building wealth. https://www.wealthyway.com/ --- Connect with Jason! Instagram - https://www.instagram.com/thejasonwojo/ Websites - https://www.scaleyouradsevent.com/ https://www.thewojomedia.com/ https://jasonrunsads.com/scale
Jason Wojo, an experienced ad buyer and advocate for GHL (GoHighLevel), is the guest on this podcast. Jason’s journey to where he is now began with a growing deficiency, culinary school, and business school. He transitioned into making motivational videos that generated $3k per month, enabling him to move out of his parents' house and embark on his entrepreneurial journey.
Both Jason and Ryan agree that the offer is the most crucial element of an ad. A great quality deal makes the offer irresistible to potential customers. They emphasize the importance of focusing on improving the offer rather than getting overly perfectionistic about the creative aspects of ads.
Jason advises using a Facebook agency account to prevent Facebook from pocketing 20% of the ad spend. He provides step-by-step guidance on setting up an agency account. Highlighting the significance of email marketing, Jason encourages businesses to leverage email as an untapped resource for making money.
Both speakers believe that events are the future, citing their positive experiences with events in terms of business growth and relationship-building. Building relationships, whether through podcasts or events, is considered a valuable way to enhance business and gain insights.
Jason acknowledges receiving online hate due to his straightforward communication style, appearance, and success. He notes that such comments actually promote his videos.
Jason emphasizes the necessity of building relationships with agencies for successful scaling. Regardless of initial expertise, relationships play a crucial role. The discussion delves into the effectiveness of low-ticket offers compared to webinars, with a focus on upsells and providing value.
Jason and Ryan discuss the challenges of defining ROAS (Return on Ad Spend) and its relevance to different
Join our FREE community, weekly calls, and bible studies for Christian entrepreneurs and business people. https://www.wealthykingdom.com/
If you want to level up, text me at 725-527-7783! ---
About Ryan Pineda:
Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.
Ryan has amassed over 2 million followers on social media and has generat...
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
