Explosive Digital Marketing Strategies for 2024 (BIG Changes Ahead!) | Jason Wojciechowicz

Dec 22, 2023

Digital marketing expert, Jason Wojo, discusses the importance of improving offers in ads rather than focusing on creative aspects. He provides guidance on setting up a Facebook agency account and highlights the significance of email marketing. Other topics include niche-specific products, scaling strategies, personal branding, and the effectiveness of controversial content. Strategies for high ticket service-based businesses and defining return on ad spend are also discussed.

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Introduction

00:00 • 2min

Starting from Culinary School to Digital Marketing

02:14 • 4min

Importance of Offers and Creativity

06:14 • 18min

Partnership, Ads, and Utilizing Go High Level

23:59 • 2min

Creating Niche-Specific Products and Selling at Events

25:56 • 2min

Upcoming Events, Sales Strategies, and Networking Opportunities

28:06 • 3min

Scaling Strategies and the Partner Program

30:42 • 10min

Building Long-Term Relationships and Personal Branding for Business Growth

41:04 • 2min

Utilizing Podcasts for Personal Branding and Financial Freedom

43:08 • 2min

Hiring Controversial Talent and the Effectiveness of Controversial Content

45:16 • 17min

Strategies for High Ticket Service-Based Businesses

01:01:55 • 17min

Defining and Measuring Return on Ad Spend (ROAS)

01:18:27 • 16min

Running a Successful Agency for Enterprise Companies: Challenges and Expertise

01:34:27 • 2min

The Power of Podcasting for SEO and Business Growth

01:36:03 • 10min

Learn all about digital marketing from the best in the game - Jason Wojo!
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Connect with Jason!
Instagram - https://www.instagram.com/thejasonwojo/
Websites - https://www.scaleyouradsevent.com/
https://www.thewojomedia.com/
https://jasonrunsads.com/scale

Jason Wojo, an experienced ad buyer and advocate for GHL (GoHighLevel), is the guest on this podcast. Jason’s journey to where he is now began with a growing deficiency, culinary school, and business school. He transitioned into making motivational videos that generated $3k per month, enabling him to move out of his parents' house and embark on his entrepreneurial journey.

Both Jason and Ryan agree that the offer is the most crucial element of an ad. A great quality deal makes the offer irresistible to potential customers. They emphasize the importance of focusing on improving the offer rather than getting overly perfectionistic about the creative aspects of ads.

Jason advises using a Facebook agency account to prevent Facebook from pocketing 20% of the ad spend. He provides step-by-step guidance on setting up an agency account. Highlighting the significance of email marketing, Jason encourages businesses to leverage email as an untapped resource for making money.

Both speakers believe that events are the future, citing their positive experiences with events in terms of business growth and relationship-building. Building relationships, whether through podcasts or events, is considered a valuable way to enhance business and gain insights.

Jason acknowledges receiving online hate due to his straightforward communication style, appearance, and success. He notes that such comments actually promote his videos.

Jason emphasizes the necessity of building relationships with agencies for successful scaling. Regardless of initial expertise, relationships play a crucial role. The discussion delves into the effectiveness of low-ticket offers compared to webinars, with a focus on upsells and providing value.

Jason and Ryan discuss the challenges of defining ROAS (Return on Ad Spend) and its relevance to different

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About Ryan Pineda:

Ryan Pineda has been in the real estate industry since 2010 and has invested in over $100,000,000 of real estate. He has completed over 700 flips and wholesales, and he owns over 650 rental units. As an entrepreneur, he has founded seven different businesses that have generated 7-8 figures of revenue.

Ryan has amassed over 2 million followers on social media and has generat...