

Get Different: Marketing That Always Gets Results with Mike Michalowicz: An EOFire Classic from 2021
Sep 3, 2023
Mike Michalowicz, author of Profit First and Fix This Next, discusses the importance of unexpected marketing and being authentic in order to stand out. He shares the 'DAD' framework for effective marketing strategies and emphasizes the significance of attention and compelling messages. The episode also includes ads for a podcast journal, a marketing podcast, and a fractional staffing resource.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
Success and Authenticity
01:40 • 7min
The Importance of Being Unique and the 'DAD' Marketing Framework
09:08 • 6min
Marketing in Milliseconds
14:55 • 4min
Encouragement to Visit a Website and Ads for Podcast Journal, Online Marketing Made Easy, and belay
18:49 • 2min