The Best One Yet 🪣 “Your Basketball homework is due” — Coke’s sibling rivalry. Overtime’s high school league. Shanghai Disney’s 1 COVID case.
Nov 2, 2021
Coca-Cola's latest move sees an $8 billion investment in BodyArmor, shaking up the sports drink arena. Meanwhile, Overtime Elite introduces a groundbreaking league for high school basketball stars, allowing young athletes to earn while they learn. In a surprising twist, a single COVID case at Shanghai Disneyland leads to a temporary shutdown, revealing the complexities of international management. The discussion wraps up with quirky additions to the Merriam-Webster dictionary, showcasing the evolution of language in our culture.
AI Snips
Chapters
Transcript
Episode notes
Sports Drink Threeopoly
- The sports drink market is a threeopoly, with Gatorade, Powerade, and BodyArmor controlling 95% of the market.
- Coke owns both Powerade and BodyArmor, creating internal competition.
Coke's Sibling Rivalry
- Coca-Cola acquired BodyArmor, its biggest acquisition ever, for $5.6 billion.
- This values BodyArmor at $8 billion, making it half a Lyft.
Sibling Rivalry Strategy
- Leverage sibling rivalries within your company to compete against external rivals.
- Invest in the stronger brand to challenge the market leader.