
🪣 “Your Basketball homework is due” — Coke’s sibling rivalry. Overtime’s high school league. Shanghai Disney’s 1 COVID case.
The Best One Yet
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Coca-Cola's Strategic Play in the Sports Drink Market and New High School Basketball League
This chapter discusses Coca-Cola's acquisition of Body Armor and its implications in the sports drink industry, particularly how Body Armor competes with Powerade. The chapter also addresses the launch of the Overtime Elite basketball league, which offers high school athletes a new path outside of traditional routes.
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Transcript


