two & a half gamers Wool Craze Story: The most annoying yet money printing game of 2025
In this episode, we suffer (literally) through Wool Craze, a yarn-peeling 3D puzzler that’s taking the charts by storm. The crew dissects why this painful yet brilliant game is generating ~$100-120K daily on a DAU of just ~140K — all while flooding the market with AI-generated creatives.
Key highlights:
Gameplay & Pain: Long, punishing levels (20–30 minutes each), fat-finger frustration, endless rewarded ads. A grind that monetizes sunk-cost fallacy.
Monetization: Aggressive rewarded ads, interstitial spam, “Fail Packs” as top IAP. Smart combo of bundles + F2P pain points.
Scale: ~$60K/day from IAP, $30–40K/day from ads = ~$100K/day total.
Creative Strategy: Wild diversity (20+ different concepts). Heavy use of AI for characters, interviews, and banners. Street interview trend, talking AIs, even knitted dwarfs.
UA Lessons: Chinese devs (HeroLinkage / SparkWish) pushing huge creative volume. AI lowers production cost, drives constant testing.
Prediction: Could follow Screwdom’s trajectory ($400K/day). With retention benchmarks and UA firepower, scaling is inevitable.
Takeaway: Pain + AI + aggressive monetization = money machine.
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This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/0ONl8Bj4jR4
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2um8eguhf-c~H9idcxM271mnPzdWbipg
Chapters
00:00 Introduction and Game Overview
02:18 Game Mechanics and Design
05:16 Monetization Strategies
07:28 User Experience and Retention
10:31 AI in Game Development
13:27 Comparative Analysis with Other Games
16:03 Market Performance and Revenue Insights
18:41 Creative Strategies and Advertising
21:23 Conclusion and Future Prospects
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Please share feedback and comments - matej@lancaric.me
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