Welcome to the latest episode of L.I.F.T.S. In this episode, recorded live at IHRSA, the USA’s largest fitness industry trade show, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of Sweatworks, are joined by two incredibly inspirational individuals whose vision, ambition and leadership is pioneering the evolution of the fitness sector.

Please join us in welcoming Anthony Geisler, Founder and CEO, Xponential Fitness and Philipp Roesch-Schlanderer, Founder and CEO, EGYM to today’s very special IHRSA inspired LIFTS episode.

Topics discussed include:

· The growth of Xponential Fitness.

· Fitness and wellness trends and the rise of the boutique market.

· Taking a macro rather than micro view of trends.

· Xponential's Lindora acquisition.

· Scaling business through acquisition and franchising.

· The birth and growth of EGYM.

· EGYM Genius –AI powered training.

· The power of Interoperability.

· The future of fitness for health: workout like a pill.

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Second Cup: Let go of meeting FOMO