On this episode, Jonathan Yaffe, Co-Founder and CEO at AnyRoad shares how to drive growth through experiential marketing from his experience working with large brands like Red Bull, Budweiser, Tabasco, and Honda.

Today, brands of all sizes recognize the value of experiential marketing — studies show that 76% of consumers prefer to spend their money on experiences.

So how can brands provide memorable experiences that keep customers coming back for more and drive growth?

Specifically, Jonathan discusses:

- If your brand was an experience, what kind of experience would it be?

- Finding your target audience.

- The three senses an experience must trigger.

- Vanity metrics that don't generate revenue.

- Competing against all other forms of marketing.

Learn more at https://tractionconf.io

Learn more about AnyRoad at https://www.anyroad.com/

#startup #marketing #experience

This episode is brought to you by:

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Launch Academy is one of the top global tech hubs for international entrepreneurs and a designated organization for Canada's Startup Visa. Since 2012, Launch has worked with more than 6,000 entrepreneurs from over 100 countries, of which 300 have grown their startups to seed and Series A stage and raised over $2 billion in funding. To learn more about Launch's programs or the Canadian Startup Visa, visit https://LaunchAcademy.ca

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Darren Manser - kinesiologist

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