Audience 1st How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series
Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io!
In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge.
In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates.
Key Takeaways and Topics Covered:
- Why cybersecurity marketing is broken—and how to fix it
- The myth of proprietary data in cybersecurity marketing
- Why most data doesn’t tell you the full buyer story
- The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks
- The difference between customer research vs. buyer research—and why both matter
- How traditional analyst models hold cybersecurity vendors back
- Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything
- How to operationalize fast, actionable insights across marketing, sales, and product
- Metrics that matter: Time to Insight, Time to Decision, Time to Value
- The high cost of getting your target audience wrong—and how to avoid it.
🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call.
🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn:
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More deep dives into cybersecurity marketing that actually works coming soon!