Audience 1st cover image

Audience 1st

How to Accelerate Speed to Buyer Insights to Gain a Competitive Edge | The Confident Cyber Marketer Series

Feb 27, 2025
45:12

Welcome to the first episode of The Confident Cyber Marketer, a monthly series hosted by CyberSynapse.io!

In this special in-person episode from New York City, I'm joined by Ben Siegel to break down how cybersecurity marketers and sales teams can accelerate speed to buyer insights to gain a competitive edge.

In this tactical, no-BS conversation, we reveal why traditional analyst models fail, why most cybersecurity vendors get it wrong, and how real-time insights from buyers—not just customers—can drive better messaging, faster sales cycles, and higher conversion rates.

Key Takeaways and Topics Covered:

  • Why cybersecurity marketing is broken—and how to fix it
  • The myth of proprietary data in cybersecurity marketing
  • Why most data doesn’t tell you the full buyer story
  • The Rapid Buyer Insight Loop (RBIL) framework for gathering and applying insights in less than two weeks
  • The difference between customer research vs. buyer research—and why both matter
  • How traditional analyst models hold cybersecurity vendors back
  • Real-world stories from Dani & Ben on how shifting to direct buyer insights changed everything
  • How to operationalize fast, actionable insights across marketing, sales, and product
  • Metrics that matter: Time to Insight, Time to Decision, Time to Value
  • The high cost of getting your target audience wrong—and how to avoid it.
Resources & Links:

🔗 CyberSynapse – Ready to ditch the traditional analyst model and get real insights from real key decision-makers? Visit CyberSynapse.io to schedule a quick call.
🔗 Connect with Dani & Ben – Let’s keep the conversation going! Find us on LinkedIn:

Don’t forget to subscribe, share, and leave a review if you found this episode valuable.

More deep dives into cybersecurity marketing that actually works coming soon!

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode