StreamTime Sports The NFL’s next play: From primetime to YouTube with MrBeast and IShowSpeed
Sep 10, 2025
Co-hosts dive into the NFL's innovative broadcasting moves, including daring partnerships with YouTube stars like MrBeast and IShowSpeed. They discuss the implications of ad sales, with NBC selling out Super Bowl slots early and the controversy over new ads in NFL RedZone. The expansion of free-to-air coverage in the UK raises questions about viewer accessibility. Plus, DAZN's deal for college football rights is celebrated as a game changer, all while exploring how influencer-led initiatives could shape the future of sports entertainment.
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UK Broadcast Expansion Grows NFL Reach
- Sky and Channel 5's expanded UK NFL rights massively increase free and pay visibility for the sport across multiple Sunday slots.
- Chris Stone and Nick Meacham say this could grow fandom without fully cannibalising NFL Game Pass demand.
Don't Sell Just Live Feeds
- Use platform features beyond live feeds to retain subscribers and drive upsell to hardcore fans.
- Nick Meacham advises rights holders to bundle unique experiences to capture diehard audiences.
Super Bowl Inventory Sells Early
- NBC sold 90% of regular-season inventory and sold out Super Bowl ads months before kickoff, showing huge advertiser demand.
- Meacham and Stone highlight live sports' unmatched value to advertisers in today's market.