How Traci Connell Used Divorce and Death to Fuel Her Drive to Build a Multi-Million Dollar Business

Traci Connell is an award-winning creative entrepreneur whose business sense and design skills are combined with a passion for delivering interiors that are at the heart of a livable style. Formally trained as an elementary teacher, Traci enjoyed the creativity and structure of the classroom but knew she had not found her passion. The big “Ah-ha” moment came in 2000, when a dear friend asked, “why can’t you make money doing something you love?” and after careful consideration, Connell Interiors was born. While working to provide a second income, the first decade was spent developing her eye for design, honing her skill for business practices, holding leadership roles within the Interior Design Society, and completing successful client projects as well as many charity opportunities.

In 2011, life threw a curveball and Traci became a single mother with three children. Traci realized and accepted that her business was no longer a second income, but it was the sole source of income. Fueled with pure passion to feed her family and realize her dream, the rebirth of her company was established as Traci Connell Interiors.

During the last eight years, Traci Connell has grown her revenue twenty-fold to over two and a half million dollars, and her net profit grew tenfold. She has gone from running her business from her kitchen table and her car trunk to acquiring a full design studio.