Scrappy ABM EP. 1 - Building a Scrappy ABM Mindset l Recorded on The Start Up Executive
What's the benefit of being the least knowledgeable person in a room? It exposes you to the greatest opportunities for learning in your career.
In this episode, Mason Cosby discusses the advantages of surrounding yourself with a diverse range of networks, which can eventually lead to finding your tribe. He also recommends intentionally building a network on LinkedIn by sending out connection requests to targeted accounts and writing one's own obituary to live life in a way that aligns with career goals.
Mason started as an account executive at a parenting magazine in Mississippi before transforming into a marketing director for a FinTech company in the B2B tech SaaS space. He emphasizes the importance of accountability and the lifetime value of a customer.
His journey wasn't as smooth as it sounds; he was laid off due to the pandemic. But he sees every setback as a chance to stand taller and grow stronger, and he shares how he spent his time self-educating to make himself more employable.
Show Highlights:
1:44 A background on Mason's business
4:21 The first job that led to Mason's growth as a marketer
7:55 You're held accountable for the lifetime of the customer 1
4:48 When Mason realized the importance of dedicating himself to self-education
20:15 Benefits of learning account-based marketing in the agency world
21:41 Difference between account-based and scrappy account-based marketing
23:08 ABM is not a strategy, it is a mindset
24:13 Why it's good to start your account-based program without any technology
34:31 The reason why sales and marketing are not aligned together
40:58 The 30, 60, and 90-day review with sales assembly
47:16 What should be the goal of every marketer in the first 90 days
48:13 Ways how to effectively track your success
52:10 Getting into the minds of people despite lack of experience as a CRO
56:14 How the LinkedIn community can help you find your tribe
58:55 The blessing of being the dumbest person in a group
1:08:10 Alternatives to starting a podcast and a script for how to reach out to cool people
1:14:14 Why it helps to start writing your obituary now
LINKS MENTIONED
Connect with Mason Cosby on:
LinkedIn: https://www.linkedin.com/in/masoncosby/
TikTok: https://www.tiktok.com/@marketingmason
The Marketing Ladder Podcast: https://podcasts.apple.com/us/podcast/the-marketing-ladder/id1596462333
Hero on a Mission: A Path to a Meaningful Life by Donald Miller :
https://www.amazon.com/Hero-Mission-Path-Meaningful-Life/dp/1400226945