Can't Stop the Growth CSTG 223: Gridiron to Generators: Building a Powerhouse with Jesse Rack
What happens when a former college football player brings locker room leadership to the trades? You get a family business turned industry powerhouse, and one heck of a growth story. 🚀
Chad chats with Jesse Rack, CEO of Rack Electric and the driving force behind one of the Southeast’s fastest-scaling service businesses. From one truck to 110+ on the road, Jesse breaks down how he transformed a small electrical company into a multi-division operation spanning generators, HVAC, propane, and more.
Tune in for stories about branding that sticks, culture that wins, and what it really takes to lead a team through growth, adversity, and everything in between.
If you’re in the trades—or leading anything people-first—this is your playbook 📈
Additional Resources:
Connect with Jesse on LinkedIn
Learn more about Rack Electric
Join The ARENA - a CSTG Community!
Follow PeopleForward Network on LinkedIn
Key Takeaways:
- Scaling a company requires empowering others and letting go of control.
- Building a strong internal culture leads to consistency, accountability, and growth.
- First impressions and a clear, authentic brand can create lasting trust with customers.
- Growth often comes from stepping outside your comfort zone and taking calculated risks.
- Recruiting, training, and retaining the right people is the foundation of long-term success.