EP779: The message has to be personal – if you don’t know your customers they will leave!

Rami Cassis, Chief Executive Officer, Fintilect

Fintilect is the new identity for digital banking platforms ieDigital in the UK and Connect FSS in the USA, together with AI-powered recommendation engine ABAKA. Combining these 3 firms, Fintilect aims to deliver advanced hyper-personalised digital banking solutions to banks, credit unions and building societies in the UK and USA. Robin Amlôt of IBS Intelligence speaks to Fintilect CEO Rami Cassis, asking him first for his views on the evolution of FinTech.