MCP097 Authentic Storytelling in Business w/ Graham Kuhn

Hey there! I had such a good time on this episode of the #MeetCoolPeople Podcast with Graham Kuhn. If you’ve ever wondered how storytelling, video production, and authenticity can work together to boost your business, this one’s for you.

Graham is the founder of Focus Films, a video production company in Atlanta. He actually started out studying opera, then spent 20 years performing as a singer, but jokes that he did everything but opera. Eventually, his creativity and interest in stories led him toward video, beginning with filming wrestling matches as a teen, and years later producing weekly videos for his church.

What really stuck with me was Graham’s commitment to real stories. He talked about the difference between a scripted sales pitch and a truly honest, unscripted story. The way he approaches his work isn’t about flashy production; it’s about making people comfortable so the “real” version of them comes through. That matters, whether you’re a lawyer, a doctor, or a local business owner.

Some takeaways from our conversation:

• Authenticity connects more than any scripted promo ever could. People trust people, not robots.
• Most people sound stiff in front of a camera, but a friendly chat brings out their best.
• Your “why” means more to your audience than your credentials or years of experience.
• Simple frameworks (like before, during, and after stories for testimonials) can create powerful client videos — no jargon needed.
• Rising above the noise isn’t about being bigger, but about being genuine and letting character shine.

Want to connect with Graham? Check out his site: https://focusfilms.com

Or find him on LinkedIn: https://www.linkedin.com/in/gkuhn1/

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