All Quiet on the Second Front cover image

All Quiet on the Second Front

35. Going to Market in the Public Sector

Dec 12, 2023
Nick Miller, AWS Marketplace Business Leader for the U.S. Federal Government, discusses challenges in bringing commercial innovation to the public sector. Topics include aligning with hyperscalers for procurement efficiency, strategic role of channel partnerships in federal sales, leaner procurement for startups, and mission-driven technology adoption for national security.
23:02

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Aligning with hyperscalers like AWS can accelerate market entry and scale for new ISVs.
  • Channel partnerships in the federal market reduce risk and cost of direct sales, aiding ISV's market penetration and scaling ability.

Deep dives

Aligning with hyperscalers to accelerate market entry

One key strategy for new ISVs entering the market is to align with hyperscalers like AWS. This alignment provides several benefits, such as co-selling opportunities and reduced procurement cycles. By understanding how prospective customers buy and aligning with the hyperscaler's go-to-market strategy, ISVs can accelerate their market entry and scale faster. The cloud marketplaces, including AWS, have been instrumental in driving innovation in this space, as mentioned in a recent Harvard Business article.

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