Counterintuitive Growth Lessons

Growth often defies intuitive expectations, especially in entrepreneurship where irrational human behavior can drive solutions. Psychological tactics can sometimes yield better results than logical ones; for instance, instead of spending money on faster elevators, adding mirrors can distract people and make them perceive wait times as shorter. Similarly, providing clear information about train schedules can ease the frustration of uncertainty in waiting times. These examples illustrate that understanding human psychology can lead to innovative solutions that can foster growth.