The Marketing Millennials

SPECIAL SERIES: Two Reasons Why You Should Have a Newsletter | Bathroom Break #42 🚽

Feb 10, 2025

Newsletters are a powerful tool for building a brand and establishing thought leadership. They offer unique content that keeps audiences engaged despite the rise of TikTok and similar platforms. Crafting a clear message and targeting a specific niche is crucial for success. The use of pop-up strategies can effectively capture emails for your newsletter. Quality content can even be repurposed for blogs and social media, maximizing its impact. The discussion emphasizes that a well-executed newsletter can set your brand apart.

13:35

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Quick takeaways

Newsletters are essential for establishing a brand's voice and fostering ongoing thought leadership in a competitive marketing environment.

Engaging and relevant content is crucial for captivating subscribers, ensuring that newsletters maintain reader interest and build lasting trust.

Deep dives

The Value of Starting a Newsletter

Newsletters serve as crucial tools for establishing a brand's voice and maintaining consistent communication with the audience. They operate as a continuous stream of thought leadership and valuable content, which distinguishes a brand in the crowded marketing landscape. By focusing on creating high-quality content tailored to a specific niche, a newsletter can build a strong reputation and foster trust with subscribers. This trust can translate to increased engagement when promoting events or services, enhancing the brand's overall influence over time.

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Intro

2min

The Power of Newsletters in the Digital Age

6min

Crafting an Engaging Newsletter: Strategies for Success

2min

Maximizing Email Capture Through Effective Pop-up Strategies

2min

The Value of Quality Newsletters and Content Versatility

2min

There’s a TON of value in having a newsletter.

There are two main reasons why: it establishes a brand, and it’s an ongoing stream of information and thought leadership. Think about the newsletters you’re subscribed to—they serve a purpose and offer you content you wouldn’t otherwise have.

Daniel says they’re expertise-builders, and Jay says it’s a way to establish real estate in your audience’s minds. How do you create meaningful content? Do you need to have an already existing podcast or following of some sort to get your newsletter off the ground?

This short ‘n sweet Bathroom Break is all about why a newsletter can take your brand from 0 to 100—and how, in the age of TikTok and Reels, newsletters are still great to have. 🚽

Follow Jay:

LinkedIn: https://www.linkedin.com/in/schwedelson/

Podcast: Do This, Not That

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

www.workweek.com/brand/the-marketing-millennials

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com