How I Made it in Marketing Marketing Strategy for Media: Listen first, sell second (podcast episode #127)
What if collaborating with a competitor could significantly boost your revenue? That’s exactly what Sagnik Roy, SVP at Times Internet [https://timesinternet.in/], did. In this episode, he shares how listening before selling and prioritizing soft skills reshaped his career.
Times Internet has 571 million monthly users and a US audience of five million. It is owned by the Times Group, publisher of The Economic Times and The Times of India, the largest English-language newspaper by circulation. The Times Group is a private company and claims revenue exceeding a billion dollars a year.
Roy manages a team of 15 to 20 people across three customer-facing brands.
Stories (with lessons) about what he made in marketing
- Ask, or you’ll never know
- Prioritize soft skills when hiring
- Listen first, sell second
- Lead with latitude
- Precision builds trust
- Transparency is strength
Discussed in this episode
Join us for Get Productive With AI [https://join.meclabsai.com/mec050-accelerated] on February 27th at 1 pm EST.
Strategic Delegation: Time is your most precious asset (podcast episode #96) [https://marketingsherpa.com/article/interview/strategic-delegation]
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (podcast episode #101) [https://marketingsherpa.com/article/interview/marketing-pragmatism]
Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (podcast episode #104) [https://marketingsherpa.com/article/interview/sustainable]
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