The Game with Alex Hormozi Your Best Leverage Is Knowing Your Customer | Ep 958
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Oct 15, 2025 The host emphasizes the importance of truly understanding your customer for business success. A caller shares struggles with generating qualified leads for her clinic, prompting a discussion on mastering YouTube strategy and improving content visuals. Alex advises focusing on organic growth before diving into ads and suggests targeting a higher-ticket audience with minimal risk. He stresses the need to prioritize profit per order, segment customers effectively, and create tailored journeys for specific niches. The conversation wraps up with encouragement to explore new markets while validating existing operations.
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How Ann Runs Her Channel
- Ann produces two long-form YouTube videos per week and her editor cuts daily shorts from them.
- Her editor spends roughly two days prepping and publishing batches of four videos every other week.
Add One Experimental Video
- Keep your winning content and add one experimental piece rather than replacing your core videos.
- Script tighter intros, improve thumbnails/headlines, and test new packaging from outlier examples.
Use Proof-Promise-Plan Hooks
- Use a visual and verbal structure for every video: proof, promise, plan, and optionally pain.
- Tighten hooks and match thumbnails/headlines to high-converting outlier packaging.