AI Explored AI Creativity Unlocked: Making Anything Seem Possible
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Oct 29, 2024 Join Jenny Nicholson, founder of Queen of Swords and co-host of Glitch in the Matrix, as she dives into the world of AI and creativity. She explains how AI transforms marketing strategies, particularly for brands like kombucha targeting Gen Z. Jenny shares her personal journey from a secluded childhood to embracing AI, highlighting a shift from fear to curiosity. Discover practical AI tools like Claude for project management and innovative decision-making tools for wedding planning, all designed to foster creativity and engagement in a tech-driven landscape.
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Jenny's AI Journey
- Jenny Nicholson, initially a traditional advertiser, discovered GPT-3 in 2021.
- She was captivated by its potential and shifted her focus to AI.
AI as a Creative Partner
- AI's creative power comes from the user's creative input, not just automated generation.
- Treat AI as a creative partner, not a mindless idea machine.
Focus on the Consumer
- Understand your target audience's needs and perspectives before crafting your message.
- Start by exploring their lives and finding intersection points with your brand.