In today's episode, we dive into the world of email marketing and how it can be a game-changer for your agency's growth.

Rob shares five common mistakes that agencies make when it comes to their email marketing strategy, from not building their email lists organically to not segmenting their audience effectively.

Join me as I uncover these mistakes and discover the keys to generating leads and converting them into loyal clients through email marketing.

So grab your headphones and let's jump into the show!

Time Stamp

[00:00] Intro

[01:45] 5 mistakes agencies make with their email marketing

[01:55] Mistake 1: Not organically building your email list

[03:25] Mistake 2: Trying to cover too many topics in one email

[05:31] Mistake 3: Sending too many promotional emails

[07:10] Mistake 4: Not segmenting your email list

[08:19] Mistake 5: Not emailing frequently enough

Quotations

“You are building a 1-2-1 relationship with your audience in your email marketing” - Rob Da Costa

“Emailing quality content weekly is like watching your favourite weekly Netflix show” - Rob Da Costa

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Useful links mentioned in this episode:

Ep. 160: Building De Novo, and other life lessons | Ben Esgro, RD, MS