Andrew Pek – Build Revenue in Your Startup Before You Build up Cost

May 6, 2021

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BIO: Andrew Pek is an internationally recognized authority on innovation, design thinking, and entrepreneurship.

STORY: When Andrew started his first business, he hired the best of the best who also came with high salary expectations. The startup could not handle the payroll, and so Andrew had to let almost everyone go.

LEARNING: Starting a business from scratch requires you to be smart and strategic. Have the proper organizational structure to support your business model.

“Fail fast so that you can keep on winning.”

Andrew Pek

Guest profile

Andrew Pek is an internationally recognized authority on innovation, design thinking, and entrepreneurship. From start-up to mature companies, Andrew has helped organizations such as Bayer, Citi Group, Pfizer, and Steelcase become more innovative.

Andrew has been invited to speak worldwide, and his views on innovative leaders, change management, and design thinking have been featured on ABC, NBC, CBS, Fox, The New York Times, Investor Business Daily, and Chicago Tribune.

Worst investment ever

When Andrew started his business, DXD Partners, a big design thinking and innovation consultancy, he decided to hire some of the most intelligent and most interesting people. He went for people he had a good affiliation with. Andrew believed that these people would take his business to the highest heights.

A payroll larger than he expected

While his hires were great, they also came with high expectations in terms of salary. Andrew invested a ton of money bringing them on board.

A bloated payroll combined with the market crash in 2008 created the perfect storm for Andrew. He couldn’t keep up with the payroll and had to go through the painful process of letting everyone go except for his administrative person. It was brutal.

Being more strategic when hiring people

Looking back, Andrew admits that he should have been more strategic with the people that he hired. He should have made sure they were the right fit in terms of experience, skills, and even salary expectations.

Lessons learned

Starting a business from scratch requires you to be smart and strategic

When starting a business from scratch, understand what your customers want, have the right business model, and then develop the proper profitable structure.

A successful idea is desirable, doable, and viable

For your product or business idea to be successful, it should be desirable, doable, and viable. Besides understanding what your customers want, you should also have the proper organizational structure to support your business model. The wrong setup will affect the viability of your business.

Andrew’s takeaways

6 top mistakes startups make

Bad hiring decisions
Poor management of time and people
Ineffective teamwork and collaboration
Waiting too long to start selling
Weak accounting and finance
Low product quality

Actionable advice

Invest your time in understanding who your customer is, then come up with a minimum viable solution.

No. 1 goal for the next 12 months

Andrew’s number one goal for the next 12 months is to scale a new product that he is working on. His strategy is to scale it through partnerships and licensing agreements, his online program Consulting Unplugged, and other mentoring systems,