Remodelers On The Rise The Golden Goose of Aging in Place with Chris Moore
In this episode of Remodelers on the Rise, Kyle sits down with Chris Moore of Senior Remodeling Experts to unpack why aging in place can be the golden goose for remodelers. Chris breaks down the three segments of the market (traumatic change, progressive change, and no urgent needs) and shows how to weave smart, subtle upgrades into standard projects: three-foot doors, curbless showers, blocking for future grab bars, stacked closets for a future elevator, removable cabinet fronts, and ceiling-lift framing. They talk about messaging that avoids stigma, why most homes are "Peter Pan" housing, and how aging in place is a team sport. You'll also hear Chris's purpose-driven story, the impact of VA grants and Virginia's Livable Homes Tax Credit, and his "Age Out Loud" mission to celebrate later-life living. Bonus: a quick productivity nugget from Kyle to tame your inbox and focus your day.
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Takeaways
Remodeler's Autopilot helps maintain client relationships. Aging in place is a growing market due to demographic shifts. Marketing should celebrate aging rather than stigmatize it. Accessibility features can be seamlessly integrated into home designs. Communication is key in discussing aging with clients. Remodelers can benefit from understanding the psychology of aging. Practical modifications can enhance safety and comfort in homes. The importance of personal stories in connecting with clients. Aging should be viewed as a positive aspect of life. Transformations in home design can lead to fulfilling lives.
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Chapters
00:00 Introduction and Personal Reflections 03:54 Chris Moore's Journey in Construction 07:07 The Shift to Aging in Place 09:58 Challenges in Marketing Aging in Place Services 13:05 Transforming Perceptions of Aging 16:09 The Importance of Home for Aging 19:02 Living a Purposeful Life at Any Age 24:23 Understanding Aging in Place Needs 25:53 Segments of the Aging in Place Market 27:19 Marketing Strategies for Remodelers 29:05 Incorporating Accessibility Features Stealthily 32:11 Engaging Clients in Future Planning 34:33 The Importance of Thoughtful Remodeling 35:33 Communication and Marketing in Aging in Place 37:00 The Rise of Multi-Generational Housing 39:08 Personal Reflections on Aging and Purpose