Ops Cast Metrics That Matter: Turning RevOps Data into Executive Decisions with Josh McClanahan
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In this episode of Ops Cast, we are talking about metrics, but not dashboards, tools, or attribution models for their own sake.
Michael Hartmann is joined by our guest Josh McClanahan, Co-Founder and CEO of AccountAim. Josh brings a business operations perspective to reporting and analytics, working closely with leadership teams to identify which numbers actually matter and how to use them to make better decisions.
This conversation focuses on the shift from reporting activity to driving action. Josh shares why many teams produce technically impressive metrics that fail to influence leadership, and how Ops professionals can reframe data in a way that connects directly to revenue, profitability, and how the business truly makes money.
You will hear Josh break down which metrics executives care about most, including financial measures like LTV and CAC, how those metrics change as companies mature, and why explainability often matters more than precision.
The group also discusses how Ops teams can decide when data is “good enough” to act on, how to prepare for executive conversations beyond pulling numbers, and the common mistakes teams make when data is presented without context.
This episode is especially relevant for Marketing Ops, RevOps, and BizOps professionals who want to move from being seen as report builders to trusted business advisors.
Topics covered include:
• The gap between reporting and decision-making
• Metrics that matter most to executives
• Financial literacy for Ops leaders
• Explainability versus complexity in analytics
• Communicating data in a way that drives action
Make sure to watch this episode if you want to better align your reporting with business outcomes and elevate the impact of your Ops work.
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