two & a half gamers Creative trends in mobile games - July 2024
This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.
Panelists: Jakub Remiar, Felix Braberg, Matej Lancaric
Youtube: https://youtu.be/yBym7yuDi5A
Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-2o1689ww5-6xo82AVLQQI~IwHKvtps8Q
Agenda
00:00 Epic intro and Discussion on Mobile Gaming Podcast
01:18 Creative Trends for July
05:15 Analyzing Hustle Castle
08:57 Exploring Kingdom Guard
09:53 The Rise of Survivor IO
10:23 Analyzing Whiteout Survival
11:33 The Use of Rivers, Fences, and Tracks in Mobile Game Creatives
14:16 The Wild West of Copyright Infringement in Mobile Gaming
18:33 The Importance of Creating New Creatives for Different UA Channels
20:22 Analyzing Idle Outpost
22:59 Analyzing Township
23:15 The Use of Playables in Mobile Game Creatives
00:37 Near-Death Experiences and Tension in Creatives
10:23 Pushing Objects Off the Screen
20:13 Expanding Gates in Game Mechanics
27:27 Importance of High-Quality Visuals and Sound
31:57 Popular Games Showcasing Creative Trends
38:25 Clash of Clans' 12th Anniversary Celebration
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Matej Lancaric
User Acquisition & Creatives Consultant
https://lancaric.me
Felix Braberg
Ad monetization consultant
https://www.felixbraberg.com
Jakub Remiar
Game design consultant
https://www.linkedin.com/in/jakubremiar
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Takeaways
Fear, tension, and near-death experiences are effective creative strategies in mobile gaming.
Creating new creatives is crucial for different UA channels, such as TikTok and Facebook.
Rivers, fences, and tracks are common elements used in mobile gaming creatives.
Playables play a significant role in driving engagement.
The conversation provides insights into the creative trends and strategies in mobile gaming for July. Near-death experiences and tension-inducing mechanics are popular in casual mobile game creatives.
Pushing objects off the screen is a common game mechanic used in creatives.
Expanding gates in game mechanics is a trend observed in casual mobile games.
High-quality visuals and sound are essential for engaging creatives.
Popular games like Brawl Stars, Royal Match, and Block Blast showcase these creative trends.
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Felix Latest Article -
https://www.felixbraberg.com/post/the-end-of-gam-and-admob-placement-refreshes