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AdExchanger

Analytic Partners’ Nancy Smith On Why It’s Time To Give Up On Data Perfection

Feb 6, 2023
47:24

The digital advertising industry has been too focused on data perfection, according to Analytic Partners CEO Nancy Smith. But as data disappears due to signal loss, brands have an opportunity to regroup around “commercial analytics,” a different measurement approach focused on driving outcomes with less user-focused data.

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