The Indy Author Podcast

Lessons from a Changing Publishing Landscape with Mark Leslie Lefebvre - #300

Aug 12, 2025
Join Matty Dalrymple as she chats with Mark Leslie Lefebvre, a seasoned author and publishing expert with over 30 years in the industry. They delve into the evolution of book design and distribution, emphasizing the impact of rising production costs on pricing models. Mark shares insights on the importance of backlist marketing and the resurgence of beautifully designed print editions. They also explore on-demand printing innovations and envision future collaborative tools for co-authors, highlighting the fast-changing landscape of indie publishing.
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ADVICE

Keep And Own Your Email List

  • Maintain an email list because it remains the primary direct way to reach readers.
  • Own your list so platform changes cannot cut you off from fans.
INSIGHT

Decorated Edges And Special Editions

  • New POD design tools let authors use bleed files to create patterned or colored page edges.
  • These techniques let indie authors produce special editions that feel like collectible art objects.
INSIGHT

Print's Resurgence As Artisan Craft

  • There's a renewed love of the physical book and a movement toward 'artisan' editions.
  • Authors can focus on craftsmanship rather than only rapid output to better serve niche readers.
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