In an industry where clients value the expertise of your professionals, content is a powerful tool to engage, nurture, and convert clients and prospects.
In this episode of the CMO Series Digital Masterclass, Sam Page sits down with Scott Rubenstein, Chief Client Officer of RubyLaw, to explore the critical role of content in law firm marketing, how it drives success, and where firms can enhance their strategies for better results.
Scott and Sam discuss:
- Why content is so important in legal marketing
- What the RubyLaw platform is and how it supports law firms
- The role content plays in the online presence of today's law firms
- Key statistics and usage data that demonstrate the importance of content
- The biggest challenges with succeeding with content
- The biggest wins on the table right now for law firms
- Advice for legal marketers looking to take a more effective approach to content
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