Episode 676: The Letter Past Clients Actually Read

Most stay-in-touch letters just come off desperate. This one really doesn’t though. We don’t beg old clients for referrals or anything like that. Instead, we give them the Local Legends Directory. It’s got plumbers, painters, contractors they can actually trust. No need to google the best handyman near me and hope it’s not some scam.

In this episode, I go over the exact letter I sent to past clients. Yeah, it has a QR code. It’s 2025, so we’re acting like those are still kinda cool.

You’ll pick up a few things here.

• How to write a client letter that doesn’t feel like a lame sales pitch.
• Why handing out a free resource works way better than asking for just one referral.
• How a QR code makes you seem like the agent who’s got their act together.
• The whole deal of being helpful without coming across annoying.

Drop a comment if you’d open this letter as a client. Subscribe for more quick strategies that actually help your business. And your sanity too.