Does AI Decide Which Brands We Trust? (Curtis Sparrer)

AI is changing the way we discover, judge, and trust brands. In this episode, Sean Weisbrot sits down with Curtis Sparrer, Principal of Bospar, to explore how generative engine optimization, SEO, and authenticity are shaping the future of marketing and PR. From why FAQs might be your secret weapon to why AI should never be your final draft, this conversation reveals what every brand needs to know to stay ahead.

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