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The Near Memo is a weekly conversation about Search, Social, and Commerce: What happened, why it matters, and the implications for local businesses and national brands.

With Swyft providing last mile same day delivery will we see small businesses being able to offer their Prime like subscriptions? - David

The new FTC rule-making changes are signaling that the FTC will use their authority to deter and punish for fake reviews and testimonials. - Mike

Why did Yahoo Answers fail and what will it take to have a great answer system? Do Google's Local Guides show a path? - Greg

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Jennifer Pahlka on Founding Code For America and Starting the US Digital Service | Blitzscaling 06