Revenue Builders

Hiring To Ensure Success with Chad Peets

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Apr 28, 2022
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ADVICE

Building World-Class Sales Teams

  • Building a world-class sales organization requires more than just hiring talented people.
  • Implement the right systems and processes to support your team's success.
INSIGHT

CRO Preparedness

  • Many CROs lack the preparation to implement a full sales system.
  • Chad Peets prefers promoting rising sales leaders rather than hiring experienced but potentially less motivated CROs.
ANECDOTE

Early-Stage CRO at Observe

  • Keith Butler, hired as CRO for Observe, was chosen for his ability to figure things out in an early-stage company.
  • Early-stage sales involves gathering market data and working with product development, unlike later-stage sales, which is more transactional.
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