TED Talks Daily

6 tips on being a successful entrepreneur | John Mullins

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Feb 7, 2024
Entrepreneurs must sometimes break conventional rules to succeed. John Mullins shares six counterintuitive mindsets that emphasize problem identification and customer-driven innovation. He highlights the critical role of cash flow, showcasing how companies like Tesla leverage upfront payments. The discussion also includes resourceful strategies, illustrated by a couple creating a treetop adventure business. Lastly, listeners are encouraged to navigate the landscape of innovation amid bureaucratic challenges, fostering an entrepreneurial mindset for meaningful change.
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ADVICE

Counter-Conventional Mindsets

  • Embrace counter-conventional mindsets to succeed as an entrepreneur.
  • These mindsets challenge traditional business school teachings.
ADVICE

Yes, We Can

  • Adopt a "yes, we can" attitude.
  • Be willing to take on challenges outside your core competencies.
ANECDOTE

Arnold Correa's Success

  • Arnold Correa, a Brazilian entrepreneur, repeatedly reinvented his business.
  • He achieved this by embracing new customer requests outside his expertise.
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