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The Daily Sales Show

Book More Meetings With This Cold Calling Strategy

Mar 21, 2025
29:08

What if there was a cold calling technique that could dramatically increase your chances of getting a "yes"? 

Troy Barter breaks down the powerful "option close" strategy. Learn why being more assumptive with prospects leads to better results and how to implement this proven technique without feeling manipulative.

We will show you exactly how to execute the option close in your own sales conversations, with real examples and practical applications.

You'll Learn:
  • How to implement the option close in any sales conversation
  • Ways to be confidently assumptive without being pushy
  • Strategies for setting up the close that feels natural

The Speakers:

James Buckley and Troy Barter

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