Product Therapy Coaching Product Strategy
73 snips
Oct 2, 2025 
Marty Cagan, founder of Silicon Valley Product Group and an authority on product strategy, joins to tackle the intricacies of effective product strategy. He clarifies the stark difference between product and business strategy, emphasizing the importance of focus over prioritization issues. The conversation explores how to build trust with stakeholders, shift from feature to outcome-based roadmaps, and incorporate AI strategically. Marty also unveils common pitfalls in product strategies and highlights the need for continuous adaptability and communication.
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Product Strategy Is Choosing Bets
- Product strategy is choosing the critical customer or business problems to solve now that move you toward your vision and pay the bills along the way.
- These are bets, not guarantees, and their role is to make hard trade-offs about what to do and what not to do.
Business Strategy Shapes Product Choices
- Business strategy decides where and how you will compete (markets, channels, major moves) and directly shapes product and go-to-market choices.
- Product strategy must interpret the business strategy into product changes and discovery to make those business goals achievable.
Vision Aligns; Strategy Directs
- Product vision aligns many teams toward the same mountaintop, while product strategy assigns concrete problems for specific teams to solve.
- Smaller startups may not need a formal vision but do need product strategy to prioritize scarce resources.
