How to Leverage Extended Warranties to Create Loyal Customers and Increase Revenue w/ Kevin Thornton

As a contractor, you know that offering extended warranties to your customers is a powerful way to add value and develop customer loyalty, but registering and managing warranties can be a pain to do on your own.

That's when we look to Kevin Thornton, the VP & GM of Dealer Business Services at JB Warranties. JB Warranties is the nation's leading provider of extended warranties to the HVAC and plumbing industries. Their online system provides contractors with the most comprehensive and easy-to-use extended service agreement solution. What's even better is that they are now partnered with Sera!

Join us as we talk with Kevin about how to leverage extended service agreements to create loyal customers and generate more revenue. Whether you don't offer extended warranties, you've considered it, or you've tried and it was too much of a pain, Kevin's going to share with you how JB Warranties can help you do it right.

In this episode, we discuss:

• The major benefits of offering extended service and labor agreements.
• How to customize your business's extended warranty.
• How JB Warranties and Sera work together to manage your warranties.
• Tips and advice on pricing out your services and changing your rates in 2023.

Check out these resources we mentioned during the podcast:

• This episode is kindly sponsored by Sera (visit their website) and CompanyCam (visit www.companycam.com/SBM for 14 day trial and 50% off your first two months), and UpFrog (visit their website).

• Learn more about JB Warranties
• Visit the JB Warranties Marketplace
• Join the Service Business Mastery Facebook group

Meet the Hosts:

Tersh Blissett is a serial entrepreneur who has created and scaled multiple profitable home service businesses in his small town market. He's dedicated to giving back to the industry that has provided so much for him and his family. Connect with him on LinkedIn.

Joshua Crouch has been in the home services industry, specifically HVAC, for 8+ years as an Operations Manager, Branch Manager, Territory Sales Manager and Director of Marketing. He's also the Founder of Relentless Digital, where their focus is dominating your local market online. Connect with him on LinkedIn.

Meet the Guest:

Kevin Thornton the VP & GM of Dealer Business Services at JB Warranties. As a field service industry expert, Kevin helps home services contractors thrive. He focuses on revenue generation, expense management and risk mitigation.

Visit his website:

Connect with Kevin on LinkedIn: https://www.linkedin.com/in/kevinthorntontx

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