Artificial Intelligence and Ad Agencies - Jason Harris (Mekanism)

❤️ Free Mini Course - How To Identify, Attract & Close Ideal Clients 👉 http://bit.ly/3XyjvSc

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Jason Harris, the co-founder of the ad agency Mekanism, shares in this episode how he closed big accounts like Microsoft. One of the key takeaways is doing the proper research to learn the language of your clients, their needs, and how you can bring ideas at zero cost for them to implement. This conversation touches on topics on the role of AI for ad and marketing agencies, as well as the importance of having a clear 2-year strategy before jumping in the journey of entrepreneurship.

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🎙️Guest’s Bio

Jason Harris, co-founder & CEO of creative advertising agency Mekanism, Creative Alliance and author of The Soulful Art of Persuasion, works closely with brands through a blend of creativity and performance. He has worked with brands like Peloton, Ben & Jerry’s, Jose Cuervo, Alaska Airlines, Charles Schwab and OkCupid, among others. Mekanism has been recently named Independent Agency of the Year by The Drum, ranked as a top 10 Most Effective Independent Agency in the US, Ad Age's Agency A-list, and Best Places to Work. Harris was named 2021 CEO of the Year by The Drum, a recipient of the 4A's 100 People Who Make Advertising Great, and a 2020 Campaign US 40 Over 40 honoree for his noteworthy contributions to the advertising & marketing industry. His methods are studied in cases at Harvard Business School.

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👂Listen out for:

• What’s the importance of research when pitching big accounts
• How to differentiate yourself from the competency
• What’s the role of AI in the future of advertising
• Why is so important to have a 3-4 year strategy as solopreneur
• The philosophy of Never Be Closing

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🎁Bonus:

• Discover Jason Harris Agency, Mekanism: the entrepreneurial agency that blends creativity and performance to build great brands https://mekanism.com/
• Get your copy of Soulful Art of Persuasion, the revolutionary guide to becoming a master influencer https://www.thesoulfulart.com/

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