LinkedIn continues to be one of the best platforms to build and maintain professional connections. However, no one wants to be bombarded with endless pitches and salesy talks every time they log in. Sara Murray sits down with Bob Woods of Social Sales Link, dubbed as the LinkedIn Sherpa, to discuss the right way to leverage LinkedIn to start more targeted and meaningful conversations. They go through the most common mistakes people make, the four impactful ways sellers can develop fruitful business relationships, and what's in store in 2024 for micro-influencers. Sara also undergoes a crash course as Bob checks out her LinkedIn profile while providing advice on profile optimization and value-added content creation.

Connect with Bob Woods: http://socialsaleslink.com/ https://socialsaleslink.com/Podcast/Episode-240-Digital-Strategies-To-Grow-Your-Business-With-Usman-Sheikh-2023/ https://socialsaleslink.com/Podcast/Episode-224-Sales-Sales-Enablement-And-Ai-From-The-Sales-3-0-Conference-2023/ https://socialsaleslink.com/Podcast/Episode-221-Digital-Strategies-To-Grow-Your-Business-With-Roderick-Jefferson-2023/ https://socialsaleslink.com/podcast/episode-217-digital-strategies-to-grow-your-business-with-ryan-staley-2023/ http://www.linkedin.com/In/BobWoods

Connect with Sara:

LinkedIn: https://www.linkedin.com/in/saramurraysales/ Instagram: https://www.instagram.com/saramurraysales/ YouTube: www.youtube.com/@saramurraysales

Ep 56: Making Sales Social & LinkedIn Best Practices With Bob Woods