Grow Your Video Business 302. Work Less and Make More by Focusing on the Right Things in Your Business with Jill Wise
We're talking about the negatives of the hustle culture and how Jill has achieved working less while making more by going from working 5 days a week to only 12 hours a week. We're also unpacking the creative and scientific formulas. We also talk about strategy versus tactics in marketing and why it's very important for you to know the difference.
Key Takeaways- You need space to grow your business
- Hire someone else to do the busy work so you can focus on generating more money
- Be authentic online so as to attract the right clients
Not quite fitting into a single title, Jill Wise is a business and marketing problem solver. She pushes through the noise of the online world and the "rules" of what you're supposed to do, instead guiding her clients to show up authentically as they build, grow, and scale businesses that feel good to them.
In This Episode- How Jill makes money and what it looks like today compared to early in her career [4:48]
- Thinking differently about the hours you work [8:36]
- What Jill removed from her workload and how she manages her time [12:25]
- Your team needs to be thinking about their time and how they fit in your business [18:59]
- How to stop pitching yourself and have people come to you [26:13]
- You need to attract the clients you want to work with [31:56]
- Build your authority in order to charge more [34:01]
- How to improve your sales calls [37:02]
- Where to find Jill and some of her freebies on offer [42:27]
“If you can really look at what it is that you’re doing today and where you’re wasting time, I can bet that you can cut time out… That’s how I got down to taking Fridays off because I realized I don’t need to do certain things.” [10:26]
“All of my clients I would invite over to my house for a party, and we’d have a great time. Like, that’s important to me. I figured out who they were. And then, by figuring out who they are, then I know what parts of me they’ll like, and then you can start to strategically curate this character of you. So, it’s you, it’s authentic to you, but it’s just the parts of you that they need to see.” [33:09]
LinksFREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production
While Working Less Than 40 Hours Per Week"
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