WS1485: Why I Gave Up Teaching To Focus on REI Marketing | Dan Barrett

One of the major reasons real estate entrepreneurs are tapping the digital world is because they are trying to find more investors. Getting in front of the investors, whether promoting a deal, a podcast, or the brand one way or the other, can spell a big difference in the growth of the business. So, what’s the most effective way to do this but through online marketing?

In the first episode of this three-part series with Dan Berrett of AdWords Nerds, he talks about how real estate investors can leverage Google ads to earn more. He also tells us why he left teaching to focus on real estate online marketing, why does Google Ads remain the single most profitable channel for most real estate professionals, and why he prefers it over Facebook Ads. Click the play button now to start learning about Google Ads and online marketing!

Key Points From This Episode: 

• Dan talks about his career journey before he became the CEO of the online marketing company, AdWords Nerds.
• Dan shares he studied history and originally planned to become a teacher.
• Why did Dan decide to focus on doing online marketing for real estate investors?
• What is AdWords and why should real estate operators, syndicators, and investors need to know about it?
• Why does Google Ads remain the single most profitable channel for most real estate professionals?
• How do keywords play a role in online marketing?
• Why does Dan prefer Google ads over Facebook ads?
• Dan differentiates how a commercial real estate investor might use AdWords compare to a single-family operator.

Tweetables:

“I knew in that process that I wanted to focus like I wanted a narrow focus. I wanted to be the best in the world at something and I like to think of myself as fairly self-aware.”

“Google AdWords, also known as Google ads, I think actually, the technical term is now Google ads, right? Is Google's ad platform. Right? So if you are paying to generate impressions, which are views on ads, you're paying to generate clicks, you are paying to generate leads, either inside Google search on the YouTube advertising platform, if you are running ads on any number of third-party websites, like espn.com, or cnn.com, or The New York Times or whatever they're run Google ads, you are advertising on the Google ad platform. And for me, Google ads is probably the single most critical paid acquisition channel that you can run.”

“Google ads, par

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