The Google Ads Podcast Google Ads Strategy Using AI To Outrank The Biggest Competitors
Discover how we used AI to spike up our Google Shopping Ads until they outranked the biggest competitors.
Regina Bellows sits down with Glen Wilson as he reveals how the AI tool called FeedGen achieved significant improvements in competitive visibility and ad performance for his clients' campaigns. FeedGen utilizes generative AI to optimize titles, descriptions, and attributes of products in shopping feeds, ultimately improving visibility in the auction and increasing exposure. This is a tool we’re now going to integrate here in Solutions 8 and it’s the same tool Google uses for their shopping ads! Learn more about it now by listening to this episode.
GitHub link: https://github.com/google-marketing-s...
Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...
0:00 Intro
0:32 Google Ads Strategy Using AI To Outrank The Biggest Competitors
2:40 What is FeedGen?
9:28 FeedGen updates and info
12:20 FeedGen template sheet
19:08 Success with FeedGen
25:11 Checking spend, revenue, and MER
28:13 Utilizing FeedGen for Solutions 8
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