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The Town with Matthew Belloni
Winners and Losers of 2024 in Streaming
Dec 9, 2024
Lucas Shaw, a Bloomberg reporter specializing in media and entertainment, joins to dissect the shifting dynamics of streaming services in 2024. They identify the winners and losers, with Apple notably struggling while Peacock surprises with its strategic event tie-ins. Shaw highlights Spotify's impressive turnaround and discusses the competitive landscape among giants like Amazon and Netflix. The duo also anticipates the impact of upcoming award shows on viewer engagement and considers what makes a film a frontrunner for accolades this season.
33:27
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Quick takeaways
- Legacy media streaming services like Disney+ and Paramount+ have reported profitability through cost management and advertising expansions, adapting to market changes.
- Spotify has emerged as a dominant force in streaming audio, leveraging innovation to enhance its user base and financial success despite challenges in podcasting and audiobooks.
Deep dives
Streaming Service Profits and Growth
In 2024, several legacy media streaming services reported significant profitability due to cost management efforts and the introduction of advertising tiers. Companies like Disney+, Max, and Paramount+ capitalized on expanding into new markets, which bolstered their financial standings. Amazon Prime Video is notable for integrating ads into its service, which opened up new revenue streams while significantly increasing viewership. Despite the overall positive developments for many streaming platforms, some companies still struggled to keep pace with the rapid changes in consumer engagement and market dynamics.
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