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Streaming Services in 2024: Winners and Losers
This chapter analyzes the competitive landscape of streaming services in 2024, spotlighting Apple as a notable underperformer and Peacock as a surprising success with its strategic event tie-ins. It discusses the performance of platforms like Amazon, Hulu, and Pluto TV, considering their engagement challenges and corporate strategies. The conversation delves into the implications of award shows and ongoing industry transformations that affect viewer engagement and content programming.