The UI Audit: Interview with Rob Walling of Drip

This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes

• HitTail
• Software by Rob
• MicroConf
• Startups for the Rest of Us
• Rob's and Derrick's audio documentary on building Drip: startupstoriespodcast.com
• Rob Walling on Twitter: @robwalling
• Drip's website: getdrip.com