More data about your podcast, in one place

Exclusive: To help with the tedious job of manually getting consumption data from lots of different platforms, Podstock has launched “Episode 360”, a tool that matches your short-form clips to their parent episodes, to let you easily calculate total reach for your shows, including those social media clips. The tool also pulls listener retention data across Apple, Spotify and YouTube.

Almost half of YouTube podcast users listen to podcasts on YouTube more than they watch them there. That’s one of the surprising pieces of data from The Podcast Landscape, new research by Sounds Profitable (here’s a link to sign up to the webinar). And - while video is comparatively new in Spotify, almost a third of people there say that they watch podcasts on the platform more than listen. “If you are doing a video podcast specifically for YouTube, it better work as an audio podcast,” says Tom Webster: who might have got one of our stickers at Podcast Movement, defining a podcast as “something for your ears when your eyes are busy”.

A new book will be released on Sep 16. The Podcast Pantheon features 101 Podcasts That Changed How We Listen, it’s by Sean Malin. You can pre-order from your local independent bookstore.