2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast

Nov 25, 2024

Gunnlaugur Erlendsson, CEO and founder of ENSO Tyres, discusses the environmental crisis caused by traditional tires, which contribute significantly to microplastic pollution and air quality issues. He reveals how ENSO’s innovative tires, tailored for electric vehicles, reduce pollution by 35% and enhance EV range. The conversation explores the complex composition of tires, the historical impact of the tire industry, and the shift towards a circular economy. Erlendsson emphasizes the urgent need for sustainable solutions in the automotive landscape.

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Intro

00:00 • 5min

Unveiling Tire Pollution: A Sustainable Shift in the Tyre Industry

04:54 • 2min

The Hidden World of Tire Composition

06:52 • 4min

The Decline of Trams and the Rise of Buses: Environmental Impacts

11:17 • 1min

Revolutionizing the Tire Industry: Sustainability in Focus

12:47 • 22min

The Hidden Role of Tires in Electric Vehicle Performance

34:58 • 24min

The Future of Tires in the Electric Vehicle Era

58:50 • 3min

In this episode of the Fully Charged Show Podcast, Robert explores the world of tyres with Gunnlaugur Erlendsson, CEO and Founder of ENSO. With billions of tyres in use globally, most made from fossil-fuel-derived synthetic rubber, the environmental impact is staggering. Tyre wear releases six million tonnes of microscopic particles annually—accounting for 28% of primary microplastics in our oceans—and contributes more to air pollution than vehicle tailpipes. ENSO is taking on this challenge with innovative, low cost, durable, high-efficiency tyres specifically designed for electric vehicles (EVs). These advanced tyres produce 35% less pollution and can also extend EV range, setting a new standard for sustainability in the automotive industry. Enjoy! @fullychargedshow @EverythingElectricShow

This podcast was brought to you by OVO's Charge Anywhere. Power your next journey with peace of mind by downloading the OVO Charge app today: https://bit.ly/charge_anywhere

00:00 Introduction 03:47 Advert - OVO Charge Anywhere 04:30 ENSO, tackling air pollution 06:51 What is a tyre made of? 11:16 Demise of the tram?! 12:46 Recycled by burning... 19:20 Circular economy for tyres 21:38 one company, 250 million tyres 23:50 What makes an ENSO tyre? 35:00 Not front of mind... 38:40 A tyre tells you how you drive.. 46:11 EVs are heavier though aren't they? 51:12 No incentive to change? 53:15 More profitable than iPhones 54:40 Scaling 1:00:30 Concluding thoughts

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