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The Fully Charged Podcast
2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast
Nov 25, 2024
Gunnlaugur Erlendsson, CEO and founder of ENSO Tyres, discusses the environmental crisis caused by traditional tires, which contribute significantly to microplastic pollution and air quality issues. He reveals how ENSO’s innovative tires, tailored for electric vehicles, reduce pollution by 35% and enhance EV range. The conversation explores the complex composition of tires, the historical impact of the tire industry, and the shift towards a circular economy. Erlendsson emphasizes the urgent need for sustainable solutions in the automotive landscape.
01:01:30
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Quick takeaways
- ENSO aims to revolutionize the tyre industry by creating sustainable tyres for electric vehicles that significantly reduce pollution and enhance efficiency.
- The environmental impact of tyres is profound, contributing substantially to microplastics in oceans and air pollution, necessitating a reevaluation of their lifecycle.
Deep dives
The Importance of Tire Awareness
The podcast highlights the often-overlooked impact of tires on the environment, emphasizing the necessity to consider not just their cost but their lifecycle. It discusses how people rarely think about where tires come from or where the waste from worn-out tires goes, leading to significant pollution concerns. With billions of tires on the road, the resultant microscopic tire pollution is alarming, generating about six million tons annually. This realization prompts a broader assessment of our relationship with vehicles and the material world.
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Discover
highlights
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