24min chapter

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2.3 Billion Tyres: Is ENSO the Tesla of the Tyre Industry?| Fully Charged Show Podcast

The Fully Charged Podcast

CHAPTER

The Hidden Role of Tires in Electric Vehicle Performance

This chapter explores the critical yet often overlooked significance of tires in both everyday transportation and the evolving landscape of electric vehicles. The speakers discuss the relationship between tire selection, driving habits, and environmental impact, emphasizing how consumer awareness and innovation in tire technology can enhance vehicle efficiency. They also address the challenges faced in the tire industry, particularly regarding the specific needs of electric vehicles and the importance of improving standards and knowledge in the market.

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