The Koerner Office - Business Ideas and Small Business Deep Dives with Entrepreneurs $3M/Year From Tiny AI Tools (Here’s How You Can Too)⏐Ep. #228
228 snips
Oct 1, 2025 
John Rush is an indie maker whose 24 AI-driven products collectively generate over $3 million annually. In this conversation, he reveals his strategies for bootstrapping solo projects and launching self-managing tools like the SEO Bot, which operates with minimal oversight. John discusses validating ideas through cold outreach and using both paid ads and SEO as validation channels. He also emphasizes the importance of reputation in a crowded AI market and shares his methods for leveraging automation to drive growth.
AI Snips
Chapters
Transcript
Episode notes
Build For Yourself First
- John built many products by solving his own problems and running them solo for years before public launch.
- He treats himself as the first customer and only later opens products to friends and the public.
An Agent That Becomes A Self-Managed Employee
- John described SEO Bot as an agent that runs on autopilot and sometimes emails him weekly reports of work done.
- It asks him questions when unsure and gradually requires less involvement until quarterly checks.
Keep UX Minimal For Busy Users
- John scaled SEO Bot to $1M ARR by designing an agent with one switch: turn it on and it runs.
- He intentionally minimized UI complexity because busy founders prefer turnkey automation over granular controls.