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The Tom Ferry Podcast Experience
24 Ultimate Listing Generation Tactics Pt. 2: Offline & Social Marketing
Jan 17, 2024
Learn effective listing generation tactics in the real estate industry. Topics include case study postcards, better buyer follow-up, seller streaming ads, organic social media, seller seminar, and open houses.
15:13
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Quick takeaways
- Using case study postcards can showcase an agent's ability to sell homes and position them as the go-to choice for sellers.
- Improving buyer follow-up can uncover potential seller leads and increase an agent's listing inventory.
Deep dives
Listing Attraction Strategy: Case Study Postcards
One effective listing attraction strategy discussed in the podcast is using case study postcards instead of traditional just listed or just sold postcards. The idea is to go beyond a simple announcement and showcase how the agent was responsible for causing the home to sell. Case study postcards could include testimonials from clients, a list of measures taken to sell the home, or data points highlighting the agent's process compared to others. By demonstrating their ability to get the job done favorably, agents can position themselves as the go-to choice for prospective sellers.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode